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Orange
Lake Resort & Country Club Appoints New
Senior
Sales & Marketing Executive
ORLANDO, FLORIDA—November 17, 2005—Orange Lake Resort
& Country Club, the world’s largest single-site timeshare
resort, announced the appointment of Bob Albertson as Senior Vice
President, Sales & Marketing. In this role, Albertson will be
responsible for all of Orange Lake’s sales and marketing initiatives,
reporting directly to Don Harrill, President and CEO.
During a professional career spanning more than four decades, Albertson
has held several leadership positions in marketing, sales operations
and customer service. Following a 15-year tenure in the land development
industry with General Development Corporation and GAC Land Corporation,
Albertson joined Fairfield Resorts in 1982 as General Manager of
the company’s Sapphire Valley Resort. In 1984, he was promoted
to GM of Fairfield Glade and in 1986 assumed the role of Regional
VP working from their Little Rock, AK office. Due to the Chapter
11 reorganization of Fairfield, Albertson joined Global Resorts
in 1991 to lead that company’s European sales and marketing
operations in the United Kingdom, Spain and Tenerife.
Albertson returned to Fairfield in 1995 as Regional Vice President
of Sales, and was later appointed to lead the company’s marketing
operations in 1998. Albertson is credited with developing and implementing
the highly diversified marketing strategy that enabled Fairfield’s
rapid growth and expansion to locations in the western United States
including Las Vegas, California and Hawaii.
Albertson was also instrumental in the initiation and development
of fully integrated alliance relationships with Outrigger Enterprises
and Harrah’s Resorts & Casinos. He was appointed Chief
Operating Officer and Executive Vice President, Marketing &
Sales at Fairfield upon the company’s acquisition by Cendant
Corporation in 2001, and most recently served as Chief Marketing
Officer and Executive Vice President, Strategic Development for
Cendant Timeshare Resort Group.
“As we focus on completing our $50 million River Island expansion
project, adding new products and further developing our North, East
and West Villages, the addition of seasoned, talented leaders such
as Bob Albertson to our organization will enhance our ability to
exceed our goals and continue to provide our current and future
owners and guests a phenomenal vacation experience”, said
Don Harrill, Orange Lake’s President and CEO.
Orange Lake was founded by Kemmons Wilson, the legendary business
entrepreneur who built the successful Holiday Innâ hotel chain
and is credited with inventing the modern lodging industry. Begun
in 1982 on 372 acres of land, Orange Lake now spans more than 1,250
acres across three distinct villages, with more than 2,000 villas,
suites and studios and more than 100,000 owners from all 50 U.S.
states and over 120 countries.
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